The End of Print ?!?

Typography can be a very interactive medium. Whether for the creator of the layout and design or for the audience, this element has a variety of interpretations and emotional activators. By creating different treatments using the available tools it becomes possible to simulate the discourse between humans or a sensorial stimuli. Typography is the only way to express emotions on static print items. It is a way for individuals to define their particular situation and values without direct contact with the onlooker. For as long as we are in an age where human intelligence is transferred to writing, typography is necessary to encode extra bits of information within the words on the page (or screen). In recent history, new technologies permit the use of dynamic typography on virtually any surface while remaining accessible to the general public. I compare these advancements to a rebirth of typography. It is a completely new medium, which embraces the history of these letterforms and alignments. Typography has the opportunity to be pushed to its limits by artists who produce print and screen based treatments. What harmony can be found with typography and other elements such as photographs, motion pictures, interviews and more? I have read that typography is the element able to anchor the viewer’s attention and direct it to the information that is to be decoded.

In response to reading :