The Start of…What?

Design, in 2008, is a very different creature than only 10 or 20 years ago. The array of choices during the typographic design process may simply leave us with more type-crimes rather than pleasant variety. It is not necessarily a blessing that the creative individuals working with the latest technologies are easily able to control the process from start to finish. In the past, close-nit relationships would have to be established between typography, colour, mechanical and a handful of other experts. This team concept propelled the design industry to incorporate pluralistic points of view. As reflected in contemporary society, many of us prefer an independent life style. Through the use of digital printmaking and screen-based media, individuals can perform with fair prowess the tasks of a team. On top of providing a versatile environment for creativity, this interface may in fact sever the bonds between certain aspects of the design process. I believe we are just beginning to recuperate from the impact of computerization of typography; that is to say: a period where experimentation is necessary to discover what the new medium has to offer. Now, some creators are honing their abilities and becoming pure craftsman. They are experts in more specific environments. When talents such as this are combined, splendor can be achieved. A comparison can be drawn with the evolution of paint. One may rightly argue that such mediums shall never stop changing and therefore always be in re-birth. This may be true, but the expertise and knowledge is compounded to occasion unthinkable results.

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