elalande@gmail.com. New-media and Canadian photography.
Where does the artists’s hand lie when products are manufactured by the millions?
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Quick Doc presents users with an unlimited wealth of pseudo medical information. It claims to possess the cure or remedy to all health problems. The project satirizes online pharmacies that attempt to sell vast amount of medicine to users who have self-diagnosed. Thanks to the internet, anyone can claim to understand illnesses as completely as any doctor. This is illustrated in the printable prescription pad where "Dr." precedes any user’s name. The creation of prescriptions on the site is achieved by firstly, parsing the CBC.ca Health News RSS feed. PHP code selects one URL at random from the list of available stories. A built-in function then extracts keywords from this article’s META tags. This particular RSS feed was selected because of the author’s careful attention to providing complete META tags. The harvested keywords are subsequently placed in prewritten texts randomly to create new drugs. To simulate the online pharmacy experience, browsing and a custom user page were also implemented.